The Official Food of Everything
Domino’s is a long-standing client of Arena Media. In the most recent campaign, we broadened its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News to build its appeal amongst sports fans. Working closely with Sky Media, we developed initiatives relevant to all ‘pizza purchasing triggers’. These included pre-live Premier League football, Box Office boxing and World Cup key moments, aligning itself with the highly anticipated summer of sport.