Target Media | HKX

The HKX Building
3 Pancras Square
London
N1C 4AG
Map

+44 (0) 20 3793 3800

Tracey Barber
Group CMO
tracey.barber@havas.com

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Target Media

Target Media is the UK’s No.1 entertainments agency. We are a proud, passionate and determined team with the breadth of skills to make anything possible, and the depth of expertise to make it count.

As an agency we are responsive, fearless, passionate, creative, informative and accountable. Together, these values underpin our company mantra of 'Share in our Passion'. This is an open invitation to existing and future clients to imbue their own passion with the passion that Target Media radiates across all media touchpoints.

Some of our work

Tomb Raider

Shadow of the Tomb

Tomb Raider games have sold over 63 million copies worldwide, and alongside being praised for pioneering female characters in video games, Lara Croft and the Tomb Raider series have now become brands for both computer games and blockbuster films. Target Media are proud to have developed the media strategy and delivered the campaign for the newest PlayStation and Xbox game: Tomb Raider, Shadow of the Tomb. A high profile national campaign across National TV, VOD, Out of Home, Social Media and Digital Display.

Bethesda

Fallout 76

The hotly anticipated launch of Fallout 76 was preceded by a 24-hour Twitch live stream, showing a Vault Boy bobblehead toy in front of a monitor with the 'Please Stand By' test pattern, teasing the initial announcement. This stream was watched by a total of over two million people, with over 100,000 people watching at almost any time. Target was proud to be the media agency of choice in the UK, Benelux, Nordic, Italy and Spain for what was one of the most hyped games launches of the year.

STUDIOCANAL

Yardie

We launched Idris Elba's highly anticipated directorial debut with a campaign that took its inspiration from the film itself. Targeting 25-45 urbanites, we focused on a heavy outdoor presence (hitting festivals and launching in Brixton and Hackney first). TV was also a key ingredient in awareness-driving, with some of our key spots at the start of the football season as well as hand picking shows such as Peng Life and engaging in Sky Ad Smart. We also partnered with Time Out's carnival special issue, Shortlist, Kiss FM and Mi-Soul, as well as executing a heavy social campaign.

STUDIOCANAL

King of Thieves

King of Thieves was one of STUDIOCANAL’s biggest releases for 2018. The film is based on the true story of the 2015 Hatton Garden robbery and from the same producers of Legend and Baby Driver. To top it off, it featured an all-star stellar cast including homegrown legend Sir Michael Caine. With a large-scale yet highly-targeted media campaign and such a well-loved cast and infamous story line, the film performed fantastically at the box office.

Curzon Cinema

Cold War

Cold War is an epic romance set against the backdrop of Europe after World War II. Its artwork is instantly iconic, lending itself perfectly to large OOH formats and standout upmarket press ads, especially as it garnered 5* reviews across the board. We promoted the film’s musical theme by running a two-week campaign with Classic FM, which was then supported by YouTube and Facebook videos highlighting different aspects of the film, and appealing to a number of audiences. The release was a huge success, considerably surpassing box office norms for the genre.

Some of our Clients

4 DVD ALTITUDE FILM BANDAI NAMCO Bethesda BFI Curzon EMPIRE CINEMAS FREMANTLE Icon KONAMI MIND CANDY NCSoft Nexon PENGUIN KIDS Picture House Square Enix Studio Canal Topps VERTIGO FILMS

Services and People

Services


Media Planning & Buying
Social
Media Strategy
Performance
Data

People


Louise Gaynor
Chief Operating Officer

Richard Dennis-Jones
Commercial Director

Where to find us

Find us at HKX,
we'll be at:

03

Contact & Careers

Contact Us


Richard Dennis-Jones
Commercial Director
richard.dennis-jones@target-media.co.uk

Careers


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