SCB Partners | Brand Strategy Consultancy

The HKX Building
3 Pancras Square

+44 (0) 20 3793 3800

Tracey Barber
Group CMO


SCB Partners

SCB Partners is a brand consultancy with a business-oriented approach, built on a deep understanding of lifestyle consumers and modern luxury. 

We partner with our clients to solve the current and future challenges facing their brands. Informed by over a decade of working within the lifestyle industries, our consultancy specialises in retail, fashion, beauty, travel, art, entertainment, drinks, food, and the luxury and premium sectors.

Our work is strategically focused and seeks to make an immediate impact within our client’s organisations. 

Some of our work

Meliá Hotels

Reinvigorating a hospitality giant

For the past five years, SCB Partners has worked as a research and strategic partner to Spanish hotel group Meliá Hotels International, enabling the company to understand the customer journeys and brand positioning associated with each of its individual hotel brands.


Transforming a fashion brand

SCB Partners was commissioned by fashion label Esprit to conduct consumer research to inform the brand’s transformation process. Using a blend of qualitative and quantitate processes, SCB Partners built distinct consumer typologies, with recommendations for which specific groups it should prioritise going forward.


Establishing a premium rum

Bacardi wished to build its ultra-premium rum brand Facundo within the world of Latin American art. In order to help the brand successfully capture this challenging space, SCB Partners appointed a leading design studio to build a holistic brand guideline – from positioning to execution – that was sensitive to the nuances of modern luxury.


From retailer to label

Being one of the top online stores for luxury fashion, Yoox wished to leverage its fashion credentials and launch an in-house fashion brand called 8 by Yoox. In order to understand how to optimise this, the retailer enlisted SCB Partners to carry out extensive qualitative and quantitative work to understand the ‘staples’ fashion market, and ultimately how 8 by Yoox can exist within this space.

Some of our Clients

Blue Moon Channel 4 Christies Coca Cola Credit Suisse De Beers Fifa Ford LG Melia Hotels International NetJets Samsung Universal Music Group Westfield

Services and People


Qualitative research
Quantitative research
Consumer segmentation
Brand expansion
Brand positioning
Future planning


Alison Tsang
Managing Director

William West
Senior Client Director

Max Reyner
Senior Director

Liz Cheesbrough
Director of Research

Where to find us

Find us at HKX,
we'll be at:


Contact & Careers

Contact Us

Tracey Barber
Group CMO


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