Only one in four chefs are female. With this disproportionate gender split, Whitbread were keen to start tipping the balance in their own kitchens. This was not to hit certain targets, but because they understand that women, like men, have qualities that will help them excel in this profession. This is exactly what the campaign focused on with the initial launch on IWD 2018 showcasing that to be a chef is not about gender, but about what you as an individual bring to the table.
Solar powered ads
BP is driving the energy transition to a lower carbon future, yet most candidates still think of it as a traditional oil and gas corporation. To shift the perception we created ads that absorbed natural light during the day, and then slowly released that energy at night – emitting a glow in the process. It eliminated the need for a backlight, saved hundreds of hours in electricity and demonstrated the kind of smart thinking BP is after.
Sorry (Not Sorry)
2017/18 was an exceptional year for Nottingham Trent University. So when it came to Clearing 2018, they wanted higher achievers, like themselves. NTU didn’t see Clearing as a last resort for students, but as a second choice to not settle when it comes to university. Breakups are hard so to help students let their original uni choice down gently, NTU reminded them that all they needed to say was ‘Sorry (not Sorry)’. Our bold, unapologetic campaign made noise across the country and as a result, NTU filled all of their Clearing places in just 4 days.
Walk this Way
To attract graduates to their Buying, Merchandising, Design, and IT trainee schemes, Next needed something original. With a solution that spoke to our target audience in a playful, informal way, we created an ‘insta brochure’ with a ‘never ending’ overlay of lifestyle imagery representing life at Next, which when clicked on, showcased current trainees and their experiences.
Find the Real Story Inside
This campaign, for HM Prison & Probation Service, aims to attract Forensic Psychologists to the profession by highlighting the reality, rawness and complexity of offenders’ stories – and the importance of going beyond the surface to uncover them. Our campaign encouraged candidates to Find the Real Story Inside.
Global materials tech firm Morgan Advanced Materials were in the market for graduate talent. While Havas People’s attraction team handled a strong media-driven campaign, engage|ats were enlisted to support the recruitment process. Our capabilities in supporting multiple languages meant we were able to go live for all regions and schemes from graduate to lateral hire. Since then, we’ve seen significant progress in how Morgan Advanced Materials handles its recruitment, with a 333% increase in applications to their Graduate Leadership Scheme alone.
Recruiting for roles in Dubai, Emirates needed to capture the attention of an audience who may not have considered a career abroad. Showing the major difference between London and Dubai – the weather – we targeted London’s commuters at the worst time of the year: January on a cold, dark morning. By combining digital billboard advertising, on the ground activation and geo-targeted in-app advertising, we made Emirates the centre of attention at Waterloo during rush hour, putting them on the map as one of the world’s fastest growing airlines – and an employer of choice.