Cake | Sport & Entertainment Agency


Cake is the sport and entertainment engine of Havas in london. We help brands entertain people, on the basis that no-one likes being sold at. We either work with brands through sport, music, film, fashion or gaming, or we earn their attention through content. 

We've got four key pillars to our business: activation (experiential, PR, social and influencer), partnerships (identification & creation, talent and properties), creative and content (AV, print, long-form and reactive) and strategy and insight (analytics, effectiveness and vision). We do it for the likes of EE, Carling, Sony, Barclays, EA, Doom Bar, BBC, Studio Canal, Dubai Tourism and ICC, in the UK or across the world.

Some of our Clients

Barclays Beats Carling Coca Cola EA EE

Services and People


Strategy & Insight (Analytics, effectiveness and vision)
Partnerships (Identification and creation, talent & properties)
Activation (Experiential, PR, social, influencer)
Creative & Content (AV, print, long form and reactive)


Adrian Pettett

Jim Dowling
Managing Director

Jo Warnes

Where to find us

Find us at HKX,
we'll be at:


Contact & Careers

Contact Us

Chris Sobczynski
Business Development & Marketing Director


For Havas Group career opportunities click here