Cake | Sport & Entertainment Agency

The HKX Building
3 Pancras Square
London
N1C 4AG
Map

+44 (0) 20 3793 3800

Tracey Barber
Group CMO
tracey.barber@havas.com

Cake

Cake is the sport and entertainment engine of Havas in London. We help brands entertain people, on the basis that no-one likes being sold at. We either work with brands through sport, music, film, fashion or gaming, or we earn their attention through content. 

We've got four key pillars to our business: activation (experiential, PR, social and influencer), partnerships (identification & creation, talent and properties), creative and content (AV, print, long-form and reactive) and strategy and insight (analytics, effectiveness and vision).

Some of our Clients

AXA Barclays BBC Beats Campo Viejo Carling Chelsea FC Coca Cola e45 EA EE Emirates Liverpool FC Malibu Ovo Energy PayPal Premier League Renault Sharp's Brewery Sony Sport England Studio Canal Vivendi Wanda Group

Services and People

Services


Strategy & Insight (Analytics, effectiveness and vision)
Partnerships (Identification and creation, talent & properties)
Activation (Experiential, PR, social, influencer)
Creative & Content (AV, print, long form and reactive)

People


Adrian Pettett
CEO

Jim Dowling
Managing Director

Jo Warnes
COO

Where to find us

Find us at HKX,
we'll be at:

03

Contact & Careers

Contact Us


Chris Sobczynski
Business Development & Marketing Director
chris.sobczynski@cakegroup.com

Careers


For Havas Group career opportunities click here