Alongside our HKX partners, we launched StudioCanal's biggest film of 2017 - including events on-board an iconic Belmond British Pullman at Paddington Station, where HRH, the Duchess of Cambridge danced with our bear, and pop-ups across London in partnership with the Mayor’s #LondonIsOpen campaign. It culminated with a glittering red carpet World Premiere at Leicester Square, and an afterparty in the Shard.
Sponsorship & activation
We've been EE's lead sponsorship & activation agency since its inception in 2012. Having negotiated a groundbreaking naming rights deal with Wembley Stadium, we now showcase the power of the EE network at the highest-profile sport & entertainment events at the venue - as well as establishing the popular Wembley Cup. We also activate EE's BAFTA and Glastonbury partnerships through innovative brand experiences.
We have worked with Carling and the Molson Coors portfolio of brands for over 15 years, helping them create brand love at football grounds and festivals up and down the country. In 2016, we took Carling back into football with a top-tier Premier League deal which we activate through TV, experiential, PR and social. We now work with an increasing number of brands including Rekorderlig, Coors Light and Doom Bar.
To demonstrate the influence the NBA has on popular culture, Cake produced 'NBA Crossover' - a cultural journey split across four ‘quarters’ exploring Music, Art, Style and Entertainment. Our team led creative design, event production and delivery for three events in Milan, London and Paris.